About Us

Welcome to Hissyfit

We're passionate about bringing you quality products and exceptional service. Our story began with a simple mission: to build vibrant clothing and gear with empowering messages for our customers. Our products are not demure or fluffy.

Our Mission

At Hissyfit we strive to elevate the perception and well being of females. We encourage girls of every age to share their strengths and struggles. We want our constellation to shine light, find new friends and lift the spirits of others by letting them know it's perfectly ok to stand their ground, be a boss or throw a Hissyfit.

Our Story

The idea sparked when graphic designer and Hissyfit owner, Chris, was on leave from work caring for her infant daughter. Over sleepless nights she gazed at a fresh little being and wondered what the girl would face in her lifetime. She reflected back on her own journey that included incidents of being belittled for being a girl, quieted for speaking up, underestimated when taking on physical tasks, shamed for loving sports and cars and toys marketed "for boys". She questioned why so many girls are brought up to perceive weakness in themselves and it sparked an idea to change the story as written. Chris' solution was to use her graphic design skills to flip the script and illuminate a brighter path for her daughter Hoku, to create an environment where women and girls embrace their fierce femininity and applaud these characteristics in each other.

In 2025, after years of taking notes on ideas and creating designs, Hissyfit was finally developed and launched. A great fact about this business is that it's run by a mother and daughter team. Chris believes spending time together building a company will develop Hoku's skills for whatever future she pursues. Having both a younger and older perspective keeps Hissyfit products interesting too. Stay tuned!